{"id":34701,"date":"2014-11-05T22:09:08","date_gmt":"2014-11-06T03:09:08","guid":{"rendered":"http:\/\/dbsjeyaraj.com\/dbsj\/?p=34701"},"modified":"2014-11-05T22:09:55","modified_gmt":"2014-11-06T03:09:55","slug":"micro-entrepreneurs-to-the-fore-at-trade-fair-held-at-jaffna-central-college","status":"publish","type":"post","link":"https:\/\/dbsjeyaraj.com\/dbsj\/?p=34701","title":{"rendered":"Micro-entrepreneurs to the Fore at Trade Fair Held at Jaffna Central College"},"content":{"rendered":"

By Thulsai Muttulingam<\/strong><\/p>\n

T<\/strong>he Nucleus Foundation and USAID have been promoting exchanges between industries, particularly small-scale industries in the north and south.<\/p>\n

The latest of these collaborations was a trade fair held at the Jaffna Central College by both southern and northern micro-entrepreneurs recently.<\/p>\n

\"Nelli<\/a>

Nelli Crush, the signature Jaffna cordial, made from local gooseberries<\/p><\/div>\n

Seafood was one of the most popular stalls \u2013 obviously. Their hottest selling item is dried cuttlefish apparently.
\n
\nThe next fastest moving sales seemed to be at the batik stall. Everyone is united in their love of batiks \u2013 whether for shirts, sarongs or dresses.<\/p>\n

\"II2\"<\/a><\/p>\n

Palmyrah<\/strong><\/p>\n

Meanwhile the erstwhile palmyrah industry has a hard time re-inventing itself to keep up with locals\u2019 taste for the new and modern, although it apparently has a fair market down south as well as abroad.<\/p>\n

\"Tamarind<\/a>

Tamarind candy \u2013 one of their most popular items<\/p><\/div>\n

But they do keep trying. Here is palmyrah fruit pulp, extracted so that you can easily make the trademark Northern savoury-sweet panagai-paniyarum with it.<\/p>\n

\u201cWhy would a northern housewife buy this product when she has access to the fresh fruit?\u201d I asked the sales rep.<\/p>\n

\u201cBecause the fruit is available only seasonally. It is also time-consuming to extract the pulp. With this, they can make their savouries any time of the year, and with much more ease,\u201d he replied. <\/p>\n

Plus, they now have palmyrah fruit jam as well.<\/p>\n

How does it taste? \u201cJust like any other jam but with a palmyrah-fruit flavour!\u201d<\/p>\n

Nelli Crush <\/strong><\/p>\n

Next up were natural fruit based cordials \u2013 mangoes, papayas, pineapples, mixed fruit et al.<\/p>\n

What\u2019s the fastest moving cordial? \u201cNelli Crush,\u201d says the Sales Rep
\nAh yes, the signature Jaffna cordial, made from local gooseberries. Not many Northerners would have pantries without the lime-green cordial in their stocks. It\u2019s a must-have in most homes here.<\/p>\n

\"II4\"<\/a><\/p>\n

Tamarind<\/strong><\/p>\n

One of the micro-entrepreneurs who stood out was this young man from Battaramulla who had developed several products from used tamarind.<\/p>\n

According to him, the trade fair-goers loved his tamarind candy and sales were so good, he was considering establishing supplies to Jaffna. \u201cI have 10 products based on tamarind \u2013 tamarind sauce, candy, jam\u2026 even chocolate.\u201d<\/p>\n

How did he get the idea for his business?<\/p>\n

\u201cI come from a rural area where I see a lot of tamarind go to waste. So I investigated ways of stopping the wastage.\u201d<\/p>\n

Ayurvedic preparations<\/strong><\/p>\n

Next up were some famous local Ayurvedic preparations that had become trade-marked and packeted.<\/p>\n

\"Dried<\/a>

Dried and powdered wood-apple is also quite popular apparently<\/p><\/div>\n

The Kurincha or Gymenma Sylvestre leaf has long been used to control diabetes in the peninsula.<\/p>\n

\u201cIn Tamil, it is also known as chakara-kolli (sugar-killer),\u201d says the rep. \u201cMany people in Jaffna have at least one of these plants growing in their gardens. It controls not only diabetes but also menstrual disorders.\u201d<\/p>\n

Apparently Professor K. Balasubramaniyam and other lecturers at the University of Jaffna had teamed up to study and promote local medicinal herbs such as the Kurincha and founded a public company, Bio Tech International Ltd., to put them out on the market.<\/p>\n

Another of their products was hair oil made from locally-produced sesame seeds, seasoned with herbs such as gotu kola, believed to enhance hair growth. It ought to have good sales. Many a local belle is still concerned with having the longest, blackest hair possible.<\/p>\n

\"Natural<\/a>

Natural fruit-based cordials<\/p><\/div>\n

Clay pots<\/strong><\/p>\n

And finally the clay pots. There was once a time when local people universally stored their water in these clay pots, believing them to have the ability to purify and cool the water \u2013 much-needed for a people living under a burning sun without access to refrigerators.<\/p>\n

\"II3\"<\/a><\/p>\n

Now, however, quite a few homes posses modern water treatment systems. Is the clay pot dying out therefore? Not at all, says the sales rep. \u201cPeople still buy our koosas (clay water pot) and we are keeping up with technology too. See, we even have a tap added.\u201d
\nYep! It was an interesting experience overall, viewing the intricate intermingling of the old and the new in Jaffna.<\/p>\n

\"II7\"<\/a><\/p>\n

Palmyrah products<\/strong><\/p>\n

\"II9\"<\/a><\/p>\n

\"Seafood<\/a>

Seafood was one of the most popular stalls. Their hottest selling item is dried cuttlefish.tif<\/p><\/div>\n

\"The<\/a>

The Kurincha or Gymenma Sylvestre leaf, has long been used to control diabetes in the peninsula<\/p><\/div>\n

\"II12\"<\/a><\/p>\n

The next fastest moving sales seemed to be at the batik stall<\/em><\/p>\n

Courtesy: Daily FT<\/a><\/em><\/p>\n

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By Thulsai Muttulingam The Nucleus Foundation and USAID have been promoting exchanges between industries, particularly small-scale industries in the north and south. The latest of these collaborations was a trade fair held at the Jaffna Central College by both southern and northern micro-entrepreneurs recently. Seafood was one of the most popular stalls \u2013 obviously. Their …<\/p>\n

Continue reading ‘Micro-entrepreneurs to the Fore at Trade Fair Held at Jaffna Central College’ »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts\/34701"}],"collection":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34701"}],"version-history":[{"count":6,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts\/34701\/revisions"}],"predecessor-version":[{"id":34719,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts\/34701\/revisions\/34719"}],"wp:attachment":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}