{"id":16687,"date":"2013-02-18T20:24:29","date_gmt":"2013-02-19T01:24:29","guid":{"rendered":"http:\/\/dbsjeyaraj.com\/dbsj\/?p=16687"},"modified":"2013-02-18T22:25:25","modified_gmt":"2013-02-19T03:25:25","slug":"it-is-not-the-muslim-consumer-but-businesses-that-crave-for-halalcertification-recognition","status":"publish","type":"post","link":"https:\/\/dbsjeyaraj.com\/dbsj\/?p=16687","title":{"rendered":"It is not the Muslim Consumer but Businesses that Crave for “Halal” certification recognition"},"content":{"rendered":"

By Hejaaz Hizbullah<\/strong><\/p>\n

\"\"<\/a><\/p>\n

W<\/strong>hen the big international fast food chains came to Sri Lanka they did not have Halal certification. However, subsequently most of these chains went \u2018Halal\u2019. This had nothing to do with any \u2018Islamist\u2019 conspiracy to take-over Sri Lanka. It was a pure case of demand and supply and the pursuit of profit.<\/p>\n

The same applies to Islamic banking. There is nothing surprising about almost every player in the financial services market providing Islamic banking as bankers want to make money in as many ways as they can. So this whole brouhaha about \u2018Halal\u2019 really defies logic. The only reason why the All Ceylon Jamiyathul Ulema [ACJU] is a body of choice is that it\u2019s the only body that the Muslim consumers accept and find legitimate and in marketing \u2013 consumer is king.
\n
\nTherefore \u2018Who needs \u2018Halal\u2019 certification? It\u2019s certainly not the Muslim consumer but the businesses that crave for Halal recognition. I say this because there was a time before Halal certification. Even then there were brands that had established consumer goodwill and trust to the effect that their products were \u2018Halal\u2019. So take away the ACJU Halal certification and market forces will come into play and either some other body will issue the license or producers themselves will find ways to build consumer confidence.<\/p>\n

In fact all what the ACJU has done is made it easy for anybody to access the Muslim market for their goods and services. It has particularly helped new players to enter the market. To those thinking only in religious terms, \u2018new\u2019 translates often to \u2018non-Muslim\u2019 as Muslim businesses find it easier to establish consumer goodwill even without certification.<\/p>\n

So as a Muslim consumer, the future of Halal certification does not trouble me. The forces of economics and the fight for market share will ensure that products that meet Halal requirements will continue to be available.
\n However what does worry many Muslims is how this \u2018non-issue\u2019 is being banged about by a fringe few and made into a national problem.<\/p>\n

What we see is not an \u2018issue\u2019 but an agenda and a campaign of hate with \u2018Halal certification\u2019 merely an excuse. They are waiting to pick a fight and so they pick on anything. This is evident in many ways. Firstly despite all the shouting and the screaming we are yet to hear a clear and cogent articulation of the grounds for protest. If there were good reasons then we would have heard it by now.<\/p>\n

Secondly the methodology to put forward their purported grievance is angry protests which are inflammatory and provocative? It is in this methodology that one sees some serious danger signs. If this was a genuine issue then what we would have had is an informed debate and dialogue, not a protest with a pig head on display.<\/p>\n

Thirdly there is also a complete disregard for the truth, facts and honesty. For example at one press conference it was stated that the money collected was being used to fund Al-Qaeda. If this was a genuine allegation then what was needed was not a press conference but a police complaint. Much like the Law College entrance paper being leaked \u2013 a lot of noise \u2013 little hard evidence. Then they said that the money was being used to buy lands. Evidence? That products will be cheaper without Halal certification fees. Once again \u2013 where is the evidence? In fact what we see is that the ACJU can hardly pay for its own certification costs with the fee collected.<\/p>\n

The level of misinformation is comically evident in that some are demanding that they be entitled to consume \u2018non-Halal\u2019 products \u2013 products that are unfit for consumption by Muslims. It is comical for if food is to be \u2018non-Halal\u2019 it would certainly have meat or alcohol and that is something that even the Buddhists who are making the demand would not be permitted to consume.<\/p>\n

Without doubt the \u2018Halal issue\u2019 is part of a deliberate strategy of creating inter-communal tensions and scarily, an open clash \u2013 with obviously the Muslims as the victims. Small pockets of tension and violence are being reported and one waits to see how the government and authorities will respond to this and how far they will allow this to go on. In fact a particular rabble-rouser stated that it was inevitable that we as a society will reverse ourselves by around a hundred years with an open anti-Muslim riot as that happened in 1915. Any of this would certainly not be in the best interests of the Sinhala Buddhists. COURTESY: GROUNDVIEWS<\/em><\/p>\n

Tweet<\/a><\/div>","protected":false},"excerpt":{"rendered":"

By Hejaaz Hizbullah When the big international fast food chains came to Sri Lanka they did not have Halal certification. However, subsequently most of these chains went \u2018Halal\u2019. This had nothing to do with any \u2018Islamist\u2019 conspiracy to take-over Sri Lanka. It was a pure case of demand and supply and the pursuit of profit. …<\/p>\n

Continue reading ‘It is not the Muslim Consumer but Businesses that Crave for “Halal” certification recognition’ »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts\/16687"}],"collection":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16687"}],"version-history":[{"count":3,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts\/16687\/revisions"}],"predecessor-version":[{"id":16736,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=\/wp\/v2\/posts\/16687\/revisions\/16736"}],"wp:attachment":[{"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsjeyaraj.com\/dbsj\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}